If you own or manage a non-profit organization, then you understand how important it is to fundraise. Most non-profit groups handle their fundraising among themselves because they don't have the funds to hire professionals such as fundraising consultants. At the same time, the amount of work that these organizations do is massive, and most are always understaffed. This means that even the person in charge of the fundraiser is unable to give it their full attention.
This is why it is important to find out the difference that a fundraising consultant makes and why they are not just a luxury for large non-profit organizations. Here are three main ways in which a competent fundraising consultant can help take your campaign to the next level.
1. They Will Help Conduct a Feasibility Study
The first thing you should do before getting a venue, setting a date, and sending word out about the fundraiser is finding out if the campaign will be successful. Sadly, some non-profits delve right into fundraisers without taking this step, and the results are sometimes disappointing.
When you hire a consultant, they will start with understanding the background of your organization. Then, they will go through your database to establish prospects, conduct interviews, and see who can support your campaign. Based on their findings, they will explain the steps you can make for the fundraiser to be successful.
2. They Will Create Early Awareness About the Fundraiser
The success of a fundraising campaign depends on how long it runs and how many people are aware of it. The fundraising consultant will bring your stakeholders on board early on in the process. They will propose the idea and listen to people's feedback before the launch.
They will know which media platforms can give the biggest exposure to your campaign. The consultants will pair you up with the right brands and social media influencers to make sure that your events get as much coverage as possible. They will also set achievable goals and follow up to ensure they have been achieved.
3. They Will Manage Crises
When a fundraising campaign is well-managed, you will not have much to worry about. However, even with the best planning, things can go wrong with your campaign. The consultant can anticipate possible crises and recommend resolutions.
These are key reasons to have a competent campaign consultant on your fundraiser. Hire a trusted and reliable representative for fundraising management consulting services.
